Soch expands wedding wear offering with ‘Wedding Wardrobe’ line

Women’s ethnic wear brand Soch has expanded its bridal wear offering with its new ‘Wedding Wardrobe Collection,’ designed to cater to the entire wedding party this winter festive season.

“Soch’s wedding wardrobe showcases a stunning collection of bridal trousseau adorned with opulent fabrics, intricate embroidery, and dazzling embellishments,” announced the brand in a press release. “Hues of pink seem to be the go-to colour of the wedding season with detailed zardozi embroidery featuring tassels, stone, and shell work. It also features a versatile range of bridesmaid dresses suitable for various wedding functions, and a curated selection of elegant and sophisticated ensembles for guests.”
 
Designed to offer a diverse array of festive wear to cater to a broad range of customer demographics, the collection features lehengas, sarees, and anarkalis, among other classic traditional wear silhouettes. The line is priced from Rs 7,000 onwards and is available on Soch’s online and offline retail platforms.
 
Soch Apparels describes itself as “the largest evening-occasion wear ethnic brand for women in India.” The label counts 175 stores spread across 70 Indian cities as well as its direct to customer e-commerce store and its signature products range from sarees, lehengas, salwar suits, and kurtas to tunics and kaftans among other ethnic garments.