Titan Company Limited’s jewellery brand Zoya has opened its tenth diamond boutique in India to date in Kala Ghoda’s Brady House. Designed to engage with shoppers in Mumbai, the store launched with an inauguration ceremony and fashion display.
“Luxury in India is coming of age,” said Titan Company Limited’s vice chairman Noel Tata in a press release. “Zoya from the House of Tata is a beautiful embodiment of a luxe brand born in India but relevant globally.”
The store launch saw models display Zoya’s latest diamond and gemstone jewellery designs as executives and industry names surveyed the modern retail outlet. Designed to evoke an air of timeless luxury and discovery, the store is rendered in neutral hues with striking, blown glass sculptural chandeliers hanging from the ceiling.
“Zoya is the jewel in Titan’s crown, bringing alive rich Indian narratives of craft through meaningful pieces of wearable art,” said Titan’s Jewellery Division CEO Ajoy Chawla. “We are delighted to open our tenth boutique today in Kala Ghoda celebrating Zoya’s distinguished design language through patented stone cuts and settings.”
The store is made up of a main gallery space with private areas designated for jewellery consultations. Ready to wear designs are available to purchase in the store and shoppers can also avail Zoya’s customisation services to co-create pieces with the brand’s designers.
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