Outdoor gear, apparel, and accessories brand Wildcraft has launched a new exclusive brand outlet in Lulu Mall Thiruvananthapuram. Located on the first floor of the mall, the store caters to men, women, and children.
“Wildcraft w open at Lulu Mall Thiruvananthapuram,” announced the shopping centre on Facebook. “Adventure seekers, rejoice! Wildcraft, India’s leading outdoor gear brand, has arrived at Lulu Mall Thiruvananthapuram… perfect for travellers and outdoor enthusiasts alike.”
The store has a modern, industrial style interior design and a wide storefront. Inside the outlet, shoppers can browse products including all terrain footwear designed for walking and hiking, ergonomic backpacks, camping gear, and other travel accessories. A wide range of apparel is also available in the store including graphic t-shirts, button down shirts, and practical trousers among others.
The brand joins a host of Indian and international labels in Lulu Mall Thiruvananthapuram such as Skechers, Puma, Adidas, R&B, Aurelia, and Jockey among others. The mall is run by Lulu Group which, based in the UAE, runs numerous malls across India in locations including Hyderabad, Lucknow, and Kochi.
Along with continuing to expand its brick-and-mortar footprint across India, Wildcraft is also focusing on expanding its e-commerce services. The business announced at the end of June that it has partnered with Swiggy Instamart and Zepto to offer quick commerce options for a range of its products.
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