Vogue Eyewear collaborates with Taapsee Pannu on new campaign

Eyewear brand Vogue Eyewear has collaborated with Bollywood celebrity Taapsee Pannu to launch new campaign ‘Keep Playing’, which encourages viewers to embrace each moment as it launches its latest colourful frames.

“I’m thrilled about my partnership with Vogue Eyewear and to be a part of another campaign,” said Taapsee Pannu about the collaboration. “The key message of ‘Keep Playing’ resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”
 
The campaign is designed to highlight that it is our approach to each moment that matters and that we should remain playful, as Pannu shows in the campaign by playing with fashion and day dreaming. Vogue Eyewear’s new collection features colourful frames and bold designs with a retro aesthetic, designed for playful and eclectic styling.
 
“Vogue Eyewear continues to underline and celebrate self-expression,” said Vogue Eyewear’s brand group head for luxury, premium, and fast fashion Gunjan Saigal. “Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” 
 
Vogue Eyewear’s new collection has launched across multi-brand brick-and-mortar stores across India as well as on e-commerce platforms including Titan Eyeplus, Amazon India, Ajio, Nykaa, TataCliq, and Sunglass Hut. The range is priced from Rs 3,000 onwards.
 
“Our brand shines in the light of our consumers’ self-revelation,” said Brandmovers India’s creative director Adrijaa Sanyal. “We wish to convey them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches.”