Viah Beauty reports 300% month on month growth, plans category expansion

New direct to customer beauty and skincare brand Viah Beauty has reported month on month growth of between 250% and 300% in its first five months of business. The brand plans to expand both its product selection and delivery options to keep up momentum.

“This number is accelerating as we amplify our highly targeted ad campaigns,” said Viah Beauty’s co-founder David Pritchett about its month on month growth rates, India Retailing reported. “The next short-term milestone for Viah is 100 orders per day.”
 
Viah Beauty currently retails from its direct to customer website where its products are priced between Rs 549 and Rs 1,699 on average. The brand has also launched on multi-brand online platforms including Amazon India and plans to launch on others in the near future.
 
Tapping into the increasing demand for swift deliveries, Viah Beauty plans to expand its delivery options and embrace quick commerce. “We will introduce quick commerce options once we have further enhanced brand awareness,” said Pritchett. “Our focus is entirely on online sales whilst we explore all options to expand our retail channels digitally and physically.”
 
Viah Beauty launched in February this year and specialises in targeted skincare products. Recent launches from the brand include SFP products for the summer season and moisturisers and cleansers designed to reinvigorate dull summer skin, the brand announced on Facebook. Viah Beauty plans to continue to widen its offering to provide a comprehensive skincare solution.