Vedix partners with Shoppers Stop to expand retail presence

Vedix, an ayurvedic personal care brand has partnered with multi-brand retailer Shoppers Stop to expand its presence by opening shop-in-shop stores.

As part of the partnership, Vedix opened its first shop-in-shop store at Shoppers Stop in Garuda Mall, Bangalore.

Commenting on the partnership, Jatin Gujarati, business head at Vedix in a statement said, “We have a significant presence online in India and across the world, these are our initial days in offline expansion, and we are grateful to have Shoppers Stop as our partners. With many industry firsts, we are confident that it will create a differentiated experience for Shoppers Stop customers and drive significant engagement.”

Biju Kassim, CEO beauty at Shoppers Stop added, “We are looking forward to welcoming Vedix on board, offering our customers the opportunity to experience personalised ayurveda integrated with innovative technology for skincare and haircare solutions.”

Vedix sells its products online through its website along with India’s top marketplaces like Amazon. Flipkart, Myntra, Tata Cliq, Trell, Nykaa, and Purplle.