Vedant Fashions launches new Manyavar and Mohey store in Bengaluru

Ethnic wear business Vedant Fashions has launched a joint Manyavar and Mohey store inside Bengaluru. Located inside the metro’s Orion Mall, the outlet retails an array of men’s and women’s traditional and occasion wear at Rajajinagar.

“Continuous enhancement stands as one of the most pivotal aspects of the retail world, and our newest gem exemplifies this commitment,” announced Manyavar-Mohey’s head of retail business development Nikhil Bhutada in a Linkedin post. “Proudly presenting the new ‘Manyavar-Mohey’ store at one of the most promising locations in Bengaluru – Orion Mall.”
 
Following the launch, men’s ethnic wear brand Manyavar now has over 34 stores in the Bengaluru metro area alone. The label was launched by Ravi Modi in 2002, is based in Kolkata, and is positioned in the mid segment of the market.
 
The store also has a women’s segment for Mohey, a brand which Vedant Fashions set up in 2015. The area features glittering lehengas and classic style sarees designed for weddings and other occasions.
 
The Manyavar – Mohey store joins labels including Fossil, Celio, Calvin Klein, Kama Ayurveda, and Nykaa among others at Orion Mall. The shopping centre measures 8.2 lakh square feet and also features a cinema and food court, Magic Bricks reported.