V-Mart opens new Uttar Pradesh store in Lakhimpur

Value fashion and lifestyle retailer V-Mart has bolstered its brick-and-mortar presence in Uttar Pradesh and launched a new store in Lakhimpur. The new outlet caters to the city’s men, women, and children with clothing, accessories, and homeware products.

V-Mart’s Lakhimpur store launched with a ribbon cutting ceremony attended by shop staff and its first shoppers, the business announced on Facebook. The store’s design highlights its value products with large signs denoting low priced goods such as handbags and t-shirts.
 
The store retails a mix of western and ethnic wear with a dedicated segment for denim. The homeware section features bed linens and accessories and the store also retails sleep wear and inner wear.
 
V-Mart also recently launched its summer collection featuring casual styles for hot weather, the business announced on Facebook. Women’s styles include brightly coloured cargo trousers, graphic t-shirts, and kurta sets and men’s styles include relaxed fit denim, cargo shorts, and street wear inspired t-shirts among others.
 
The business recently reported that it expects to see up to 19% growth this financial year. This comes after reporting a net loss of Rs 39 crore in the fourth quarter of the 2024 financial year which ended on March 31.