Upcycled Foods, Inc. announced the debut of Atoria’s Family Bakery Mini Upcycled Naan, the latest brand collaboration for the Upcycled Foods Lab. The innovative and award-winning mini flatbreads are baked with upcycled flour, made from barley, wheat and rye rescued at the end of the beer making process. After a successful initial launch exclusively with Misfits Market, Atoria’s Mini Upcycled Naan is now available at Albertsons and Safeway stores in the Southwest, Co-ops nationwide, Independent Natural Foods stores nationwide, Plum Market, Clarks Nutrition, and online at atoriasfamilybakery.com.
Atoria’s Mini Upcycled Naan was designed in partnership with the Upcycled Foods Lab and inspired by the company’s commitment to leave future generations a healthier, more harmonious planet These soft and pillowy naans are fortified with a hearty inclusion of ReGrained SuperGrain+®, receiving the Upcycled Certified™ standard. These tasty and versatile flatbreads are for making pizzas, foldovers, croutons, or dipping in sweet and savory sauces.
Today, 52% of consumers report an increased awareness of the environmental impact their food choices represent and are seeking items that support a more sustainable food system, according to an Upcycled Foods statement. Choosing products that are made with upcycled ingredients are an easy way for consumers to make an immediate impact at the point of sale. In fact, 57% of shoppers indicate that they intend to buy more upcycled food,2 and one in three are specifically interested in bakery products made from upcycled ingredients.