The Yogi Adityanath government will host ‘The Bodhi Yatra 2024′ in New Delhi on June 28, a government spokesman said.
This is an effort to boost Buddhist pilgrimage tourism and attract devotees and tourists from across the globe to Uttar Pradesh‘s renowned Buddhist sites.
The day-long event aims to highlight the remarkable life journey of Lord Buddha through Uttar Pradesh’s Buddhist heritage sites, a government spokesman added.
The Uttar Pradesh Tourism Department has commenced preparations for the programme.
The event will showcase Uttar Pradesh’s significant contributions to Buddhist art and culture, emphasising the state’s historical connection and the profound importance of Lord Buddha through various artistic presentations.
It is anticipated that guests from both within India and abroad will be invited to the programme, with a dinner planned in their honour. Interactive cultural sessions will be a key feature of ‘The Bodhi Yatra’ event. The venue for the programme will be finalised shortly, the spokesman said.
To ensure the successful execution of the programme and all associated tasks, the Uttar Pradesh Tourism Department has issued a request for proposal (RFP) to solicit applications from event management agencies.
The agency selected through the e-tender process, will be responsible for meticulously showcasing the Buddhist circuit sites in Uttar Pradesh during the programme.
Rai, known for his pleasant nature and sharp mind, made significant contributions to the Indian travel and tourism industry. A leading figure in the Indian travel trade fraternity, Rai was closely associated with industry bodies in the tourism and hospitality sector and actively promoted inbound tourism to India, with a particular focus on Buddhist travel. His efforts in fostering strong ties with the Japanese travel industry are especially noteworthy.
Additionally, they will be tasked with arranging the cultural evening stage, managing branding and decoration, handling flower arrangements, venue branding, and organising the supply and distribution of souvenir kits.The selected event management agency will be asked to arrange artists, anchors, audience seating, technical support, maintenance, and all necessary manpower for the cultural session.
They will be responsible for coordinating the entire programme with departmental officials and ensuring audio setup, lighting, sound systems, LED screens, and video supply for the event.
