Unknown Birthday Campaigns : Birthday Campaign



In Bangladesh, over 20 million people lack knowledge of their actual birth dates due to historical practices of home births without documentation — Grey Bangladesh and Tasty Treat aim to address this through a special birthday campaign.

The birthday campaign, led by Tasty Treat, aims to bring joy to individuals by helping them uncover their real birth dates through a custom artificial intelligence module developed by Softwind Tech Ltd. By drawing upon various historical data sources, the technology triangulates birth dates to provide individuals with a newfound sense of identity and belonging.

The birthday campaign tells the story of individuals like Alimuddin Mia, who discovered and celebrated their birthdays for the first time. Additionally, the module allows individuals to order customized birthday cakes, adding further joy to the occasion.

Image Credit: Tasty Treat

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