Corporate travel and event solutions provider Trip Navigator has set its sights on significant growth in the upcoming year. The company is targeting a staggering 66 per cent revenue increase, building on its impressive performance in 2023, where it achieved INR 60 crore in revenue.
Strategic Focus on MICE Tourism
Trip Navigator said that aligns its strategy with the Indian government’s initiatives to boost domestic tourism while expanding its international offerings. The company recognises the growing trend of incorporating local culture and heritage into corporate outings within India. To cater to this demand, it also partners with luxury properties in unique locations like Lakshadweep and the North East, aiming to elevate the appeal of these offbeat destinations. Additionally, recognising the rising popularity of cruise tourism for corporate events and leisure activities, the company actively promotes cruises for incentive trips.
Taiwan Tourism Administration concluded a successful multi-city roadshow in India, focusing on attracting the Indian market with a special emphasis on MICE offerings. Industry enthusiasm was evident in all cities, with participation from travel agents, Destination Management Companies (DMCs), event organizers and corporations. The multi-city roadshow signifies Taiwan Tourism’s renewed focus on the Indian market.
Sharing his thoughts, Abhishek Gupta, Co-Founder Trip Navigator, said, “Looking ahead to 2024, Trip Navigator is driven by a dual mission: to elevate domestic tourism and expand global MICE destinations. Our focus is twofold: showcasing India’s rich cultural heritage and exploring emerging international locales. We’re dedicated to crafting immersive experiences in offbeat Indian destinations, aligning with government initiatives. Simultaneously, we’re eyeing vibrant international markets to offer our clients unparalleled corporate experiences. As we journey forward, Trip Navigator remains committed to innovation and excellence, both at home and abroad.” Global MICE Industry Boom Presents Opportunities
The global MICE industry’s exponential growth, valued at USD 805.0 billion in 2017 and projected to reach USD 1,337.4 billion by 2028, presents exciting opportunities for Trip Navigator. The company leverages its expertise and network to identify emerging trends and market demands. They observe growing interest in unique destinations like Sri Lanka, Central Asian countries (Tashkent, Almaty, Georgia, Baku) and Southeast Asia, particularly Vietnam, where successful events were already hosted in the first quarter of 2024.
Trip Navigator further stated that it continuously seeks new and unexplored destinations, both domestically and internationally, to curate innovative and memorable offsites, R&R activities and dealer meets.
