The top July 2024 social media trends highlight emerging apps and consumer engagement through niche interests.
From Peatch to Seen, new social media apps are launching to fill a void by offering unique experiences and interactions that are not typically provided by major platforms.
On TikTok, brands are leveraging the diverse communities on the platform by tailoring their marketing strategies to different segments. While some brands are releasing book-themed hot sauce sets for BookTok, short-form dating shows and menus influenced by viral recipes, others are hosting challenges, live events and in-person gatherings. This summer, Coffee mate issued the Iced Coffee DARE, inviting TikTok users to go outside and shout their love for the brand’s newest offerings.