The Burger Company claims to be pushing the boundaries of innovation with the introduction of “Isha – The AI-powered Assistance”.
The company claimed to be India’s first QSR brand to integrate this cutting-edge technology, TBC is redefining convenience and customer service in this industry.
The introduction of Isha marks a revolutionary step in the dining experience. This AI-driven human avatar is designed to look, talk, and behave like real humans, offering a highly interactive and engaging service. Equipped with advanced capabilities, she can see, hear, and understand customer needs, providing personalised assistance with a human touch, an official release stated.
Founded by Neelam Singh, The Burger Company has been a trend setter when it comes to product innovation, from launching burgers inspired by local Indian dishes and flavours like Makhani gravy, Tandoori paneer and Chicken 65 etc. to using innovative and trendy serve ware for the coolers & milkshakes presentation.
Singh is thrilled to announce expansion of integrated advanced AI technology across Tier 2, Tier 3, and Tier 4 TBC outlets, saying, “Our aim is to stay ahead of the curve and stay relevant to the young generation by bringing the latest technological advancements to a wider audience ensuring that innovation is accessible to all our customers.”
