The product is crafted with a triple-chocolate recipe that starts off with cocoa-flavored digestive biscuits with a crunchy texture, which are embedded with dark chocolate chips. Each biscuit is then enrobed in a smooth milk chocolate coating for a final touch of creamy sweetness. The biscuits are available now at Morrisons locations in 250-gram packs priced at £1.99 with additional supermarkets in the UK slated to start receiving stock this month.
Marketing Director James King commented on the new McVitie’s Seriously Chocolatey Digestives saying, “McVitie’s is already the nation’s favourite when it comes to enjoying a morning tea break or post-lunch pick-me-up and has been ever since we started baking our biscuits over 180 years ago. But our research shows there’s headroom for further growth in late afternoon and evening snacking, when shoppers are seeking something a little more indulgent.”