Tanishq and De Beers celebrate families with customer fashion show in Surat (#1688162)

House of Tata’s fine jewellery brand Tanishq and diamond business De Beers co-hosted an event in diamond hub Surat to celebrate families and customers. The event featured a range of educational activities and a fashion show where Tanishq’s own customers walked the runway wearing its latest designs.  

“We are here to celebrate the trust and unconditional love bestowed by 1,06,325 Surat families,” said Tanishq’s chief marketing officer Pelki Tshering in a press release. “It’s our privilege to have been a part of their most cherished memories and to have adorned their brides for so many decades. As we celebrate her, we launch today our latest diamond jewellery collection, the ‘Unbound’, inspired by her individuality. Tanishq unbound is not merely a collection, but a tribute to her world, her story and her essence. Each piece of jewellery crafted with timeless natural diamonds set in designs that are fluid with unique forms which symbolises the various unique facets. With collections like ‘Unbound’ and our collaboration with De Beers Group, we aim to celebrate and honour the individuality and aspirations of every woman, today and for generations to come.”

The event highlighted Tanishq’s latest diamond collections with De Beers. Tanishq also debuted its new collection named ‘Unbound.’ Made from diamonds and 18 carat gold, the collection features three-dimensional motifs, designed to show movement and positivity, according to the brand. 

“We (De Beers Group ) have set up a special diamond experience zone to showcase the captivating journey into the world of natural diamonds, revealing their rarity, timelessness, value, and uniqueness,” said De Beers India’s managing director Amit Pratihari. “Guests discovered intriguing facts about natural diamonds through innovative displays. They explored the journey from mine to finger with genuine rough and polished diamonds. Interactive screens provided an in-depth understanding of the 4Cs- cut, color, clarity, and carat- while immersive LED displays depicted the birth of diamonds, showing how they are older than the earth itself. Visitors also witnessed cutting-edge technology including the De Beers Synth Detector which tests whether a diamond is natural or synthetic and Tanishq’s Lightscope, highlighting the sparkle of a diamond. The purpose of this zone was to highlight the overall appeal of natural diamonds to the guests invited.”