Talent agency Gersh acquires sports representation firm You First

Beverly Hills-based talent agency Gersh is acquiring Madrid-based sports representation firm You First in a major…

Huge sports events are coming to streaming. Is the technology ready for prime time?

The much-hyped Mike Tyson fight against YouTuber-turned-boxer Jake Paul showed the potential power of Netflix to…

TKO to acquire Professional Bull Riders, other Endeavor assets in $3.25-billion deal

WWE and UFC owner TKO Group Holdings Inc. on Thursday said it will acquire three businesses…

Q&A with Jeanie Buss on WOW wrestling, Lakers’ LeBron and Bronny James

Jeanie Buss went to her first women’s wrestling match with low expectations. “My only experience with…

Babe Ruth ‘called shot’ Yankees jersey sells for record $24 million

Babe Ruth’s New York Yankees jersey from his supposed “called shot” home run in the 1932…

Adidas apologizes to Bella Hadid for SL72 sneaker campaign

Adidas has issued another apology amid criticism regarding its SL72 sneaker campaign, which has been linked…

How shorts, sports and livestreams made YouTube the most-watched streamer.

When YouTube launched nearly two decades ago, its first clip was a grainy video of co-founder…