From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams

Maybe you’ve seen him. Perhaps his sideways glance and piercing blue eyes have crossed your timeline.…

Exposure, popularity and stars. Is college softball on the brink of a breakthrough?

PALO ALTO, Calif. — On a steamy Thursday afternoon at Stanford’s Smith Family Stadium, every Cardinal…

A 19-year-old Stanford phenom is blazing a new trail from Japan to the majors

STANFORD, Calif. — The dugout chatter for intrasquad games at the Sunken Diamond can be merciless.…

Oregon’s Sports Bra, a pub for women’s sports fans, plans national expansion as interest booms

PORTLAND, Ore. — On a recent weeknight at this bar in northeast Portland, fans downed pints…