Suta launches 10th India exclusive brand outlet in Kochi

Women’s ethnic and fusion wear brand Suta has opened a new brick-and-mortar store in Chennai. Located at The Croft, the outlet has dedicated product segments for kurta sets, dresses, viscose garments, sarees, and blouses.

“We can’t help but smiling at our 10th store at The Croft in Kochi,” announced Sura on Facebook. “The location is as beautiful as the collections displayed, so what are you waiting for? Go ahead and shop now.”
 
Jewellery also features in store with a wide range of fusion style pieces designed to complement the label’s apparel. With a minimalist yet natural style interior, the boutique’s stylistic focus is on Suta’s vibrant garments. The label’s latest collection ‘Atrangi’ also launched in store featuring technicolour sarees with patterned borders for everyday or occasion wear.  
 
The brand has also forayed into menswear with the launch of its ‘Adam Me’ collection. Featuring breezy, earthy toned shirts and a similar fusion style aesthetic to its womenswear, the line is made from 100% cotton.
 
Suta was launched by Suta, Sujata, and Taniya Biswas with the aim of using traditional craft techniques to create modern, artisanal clothing and lifestyle goods. The brand also counts brick-and-mortar stores in Hyderabad, Mumbai, Bengaluru, Bhubaneswar, Delhi, Kochi, Kolkata, Thane and Pune, according to its website and retails at multi-brand stores including Go Native, Chintz, Ladu, Anaarsakti, and The Common Good among others.