Social media and Bollywood are shaping Indian summer travel plans, according to Airbnb’s latest trends report. Travellers are venturing beyond traditional tourist spots, seeking unique experiences influenced by their favourite movies and online influencers. Picturesque coastal towns like Amalfi and Varkala are drawing interest, along with bustling metropolises like Tokyo and Milan. Domestically, the cultural richness of Varanasi and Delhi is a major draw.