Suja Life, a functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand, Slice. With the addition of Slice, Suja Life’s better-for-you beverage portfolio expands, continuing the momentum that began in 2022 with its acquisition of Vive Organic. The deal represents Suja Life’s continued dedication to offering beverages that provide incremental health benefits with low sugar and clean ingredients. Under Suja Life’s innovative guidance, Slice will be reintroduced in 2025 with a fresh look and revamped formula featuring pared-down clean ingredients.
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Slice is a popular fruit-flavored soda that was first introduced in the 1980s to much fanfare. While the improved ingredients will bring a new healthy soda option to Suja Life’s portfolio, the flavors and taste profile will resemble the classic, nostalgic sodas people know and love. The relaunch of Slice will not just be an all-natural, low-calorie soda, but one that delivers advantages for gut health with superior nutrition, function and taste.
The acquisition comes on the heels of Suja Life’s recent CEO transition with Maria Stipp reigning in a new era for the parent company, and Suja Organic’s entry into an entirely new category with the launch of its plant-based Protein Drink line.