Styched expands into UAE with D2C e-commerce store, plans Saudi Arabia launch

Indian apparel brand Styched has expanded into the UAE and debuted ‘The Styched Collective’ as its dedicated e-commerce store for the region. The brand also plans to launch in Saudi Arabia in the coming months and promote sustainable fashion in the Middle East.

“Styched, India’s fastest growing online youth fashion brand is now in UAE,” announced Styched on its new UAE Facebook page. “Styched brings you an exciting and trendy range of apparel, all at a very affordable price. We believe in sustainable fashion, and all products on display are made to order.”
 
Styched plans to open brick-and-mortar stores in the region to connect with local shoppers, Arabian Business reported. Soumajit Bhowmik and Durga Dash launched Styched to reduce waste in the fashion industry and democratise youth fashion and aims to promote this ethos in the Middle East.
 
“We are thrilled to bring Styched’s bespoke and trendy offerings to the vibrant fashion scene of the UAE,” said Styched’s co-founder and CEO Soumajit Bhowmik, Zawya reported. “Our strategic partnership with the Dubai Chamber of Commerce underscores our commitment to promoting sustainable fashion practices in the region, and we are excited to collaborate with local talent to drive positive change.”
 
Styched uses a patented production-on-demand technology such that it does not need inventory and warehouses. “Our target demographic comprises men and women aged 20 to 40 with modern, contemporary lifestyles and mid to high incomes,” said Styched’s co-founder and chief operations officer Durga Dash, Zawya reported. “We understand the importance of resonating with our audience on a deeper level, which is why sustainability and quality remain at the core of our brand ethos.”