Snitch launches ‘Worth the Wait’ feature for mobile app shoppers

Direct to customer apparel brand Snitch has expanded its online shopping offering by launching a new feature named ‘Worth the Wait’ to enable customers to view upcoming product launches and make wish lists of products before they go live.

“We’ve always focused on more than just keeping up with trends; it’s about creating a seamless and rewarding experience for our customers,” said Snitch’s founder and CEO Siddharth Dungarwal in a press release. “‘Worth the Wait’ is our way of ensuring that our community not only gets first access to the latest styles but also enjoys a unique advantage with exclusive offers. It’s all about bringing even more value to the people who trust us to keep them ahead in the fashion game.”
 
Snitch launched its updated mobile shopping app in October this year, incorporating new AI features to ameliorate the mobile shopping experience. The brand will also offer exclusive discounts during the first six hours of every new product launch. App users who have pre-saved the products will thus be able to swiftly purchase them at a discount.
 
Snitch was established in the year 2020 as a men’s fast fashion brand with an “unconventional style ethos,” according to the label. This year, Snitch has opened a large number of brick-and-mortar stores in India in locations including Jaipur, Bhopal, Dehradun, Indore, Mumbai, Mangalore, Pune, and Rajkot among others as it continues to expand with an omni-channel approach.