Global lifestyle and performance brand Skechers has signed a five-year deal to be the official kit sponsor of the ‘All India Pickleball Association’ (AIPA).
With this agreement, Skechers will sponsor team India kits with a range of performance-oriented apparel and footwear specifically crafted for pickleball.
The collaboration with AIPA is expected to help Skechers further solidify its position in the Indian sports market.
Commenting on the partnership, Arvind Prabhoo, president of AIPA in a statement said, “We are thrilled to embark on this transformative journey with Skechers. As pickleball continues to gain momentum as one of the fastest-growing sports in India, this partnership underscores our shared dedication to advancing the game and empowering players of all levels.”
Rahul Vira, CEO of Skechers India added, “Pickleball is one of the fastest-growing sports around the world and players everywhere love the comfort and performance of Skechers Pickleball footwear. As Official Kit Sponsor of All India Pickleball Association, we look forward to helping expand the reach of this fun and popular sport to more athletes across India with our innovative Viper Court collection.”
Skechers pickleball apparel and footwear will be available on its direct to customer e-commerce store, multi-brand e-commerce platforms, and retail stores across India.
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