Silvostyle engages with young demographic in new digital first campaign

Jewellery brand Silvostyle has increased its focus on Gen Z and millennials by launching a new, digital first brand campaign in collaboration with brand ambassador Rasha Thadani and digital solutions business Advinci Code.

“It is a delight to see the cultural shift in the jewellery space among younger audience,” said Silvostyle’s vice president of marketing, e-commerce, and CSR Hemant Chavaan in a press release on June 18. “A piece of jewellery can significantly enhance the confidence and individuality of every woman. Our collaboration with Rasha includes an Instagram teaser to generate excitement ahead of the TVC launch.”
 
The campaign teaser will launch on social media platforms Youtube, Instagram, and Facebook in both English and Hindi to reach viewers across Tier 1, 2, and 3 locations. Designed to celebrate and promote individuality and confidence in women, Silvostyle’s campaign also highlights the versatility of silver jewellery.
 
“Rasha, being a young trailblazer and a fresh face in the jewellery space, enhances our campaign’s connection with the on-demand generation,” said Advinci Code’s creative head. “It was a pleasure working on the TVC and we are stoked to see the garnered response of the customers.”
 
Silvostyle retails its jewellery from its seven brick-and-mortar stores spread across Maharashtra. The brand specialises in sterling silver jewellery.