R&B launches sixth Kerala store in Kochi

Apparel Group’s family focused apparel brand R&B has brought its Kerala state store total to six with the launch of its new exclusive brand outlet in Kochi. Located in the city’s Palarivattom district, the expansive store houses the brand’s value focused collections for men, women, and children.

“We are excited to announce the opening of Apparel Group brand R&B’s newest store at Palarivattom,” announced Apparel Group India Private Limited on Linkedin. “This marks the brand’s sixth store in Kerala and the 22nd store in India.”
 
Located across two floors, the expansive new store has two large digital screens on its façade to showcase new products and collections. Inside the store, signs denote low priced items and accessories and gift items feature amongst the brand’s numerous apparel lines.
 
Apparel Group also recently announced its plan to open 200 new stores in India and Gulf Cooperation Council countries by the end of the current financial year, the business wrote on Linkedin. The business also announced its partnership with SAP to increase customer satisfaction and drive growth with the business’ tailored ERP software RISE.
 
Global apparel giant Apparel Group launched R&B in 2012 and its first brick-and-mortar store launched in Oman’s Muscat Grand Mall. The brand currently retails across eight countries, including India, and specialises in western wear.