For more than 25 years, Shipley Do-Nuts has sold kolaches—light, fluffy yeast dough with fillings—and the brand’s new Egg & Cheese kolaches bring the savory pastries to the breakfast category. Available in Egg & Cheese; Egg, Cheese & Sausage; and Egg, Cheese, Sausage & Jalapeno, these breakfast kolaches can be savored for a limited time.
“Breakfast has always been a strong suit for us, and with Gen Z, demand is only growing. Our new kolaches check a lot of boxes for them—they are hot, protein-filled, affordable and easy to eat on the go,” said Shipley Do-Nuts CEO Flynn Dekker, “Our new Egg & Cheese kolaches have tested off the charts with consumers. After soft-launching the new products in select stores, Shipley Do-Nuts saw sales that exceeded expectations and inspired more ways to introduce kolaches to consumers.