Seven years after Skippy was discontinued in Canada, the peanut butter brand is making a return to the Canadian consumer market with all-new peanut butter snacks. Rather than the classic lines of jarred peanut butter that Canadian consumers know, love and crave, the brand is debuting five peanut butter-inspired snack products, including Peanut Butter Cookie Sticks and Crispy Thin Potato Cookies.
Hormel Foods Corporation, which acquired the Skippy brand in 2013, is showcasing the first phase of its Canada re-launch with a rollout of new snack products at the SIAL Canada 2024 show in Montreal.
Much to the delight of Canadian peanut butter lovers, more new Skippy snack products are expected to be launched in Canada in the future. “We are just getting started,” said Bonita Wong, senior brand manager at Hormel Foods.