KidZania, the global leader in interactive family entertainment and learning centers, is thrilled to announce a groundbreaking partnership with Madhya Pradesh Tourism. This collaboration aims to introduce children to the rich heritage, culture, wildlife, and adventures of Madhya Pradesh through state-of-the-art virtual and augmented reality experiences.
Under this strategic partnership, a Memorandum of Understanding (MoU) has been signed to establish Madhya Pradesh Tourism Experience Centers at KidZania locations in Mumbai and Delhi/NCR. This initiative makes Madhya Pradesh the first state to introduce such an immersive tourism experience specifically designed for children.
Sheo Shekhar Shukla, Principal Secretary, Tourism and Culture and Managing Director, MP Tourism Board, emphasiaed the significance of this endeavor in fostering a generational bond with future visitors. He stated, “The current generation has always been connected with the beautiful and scenic tourist destinations of Madhya Pradesh. This effort aims to create a generational bond with the future generation. Through engaging and entertaining methods like 3D, virtual reality, and treasure hunts, children will learn about the state’s tourist spots. This will not only attract children to visit the state with their families but will also keep them connected with the state tourism throughout their lives.”Rahul Dhamdhere, Chief Marketing Officer, KidZania, expressed his excitement about the partnership, “KidZania is thrilled to partner with a government body and tourism board for the first time. Our goal has always been to offer diverse and enriching experiences to our young visitors. Through this collaboration, we aim to bring children and their families to the heart of Incredible India, showcasing Madhya Pradesh’s rich cultural, ecological, and geographical heritage.”
The first city museum in Madhya Pradesh, located in Bhopal, will showcase history using modern technology. It will feature 11 galleries highlighting the rich history of Bhopal and Madhya Pradesh, including the Mahapratapi Raja Bhoj Sangrahalaya and a Tribal Museum with 7 houses representing the 7 major tribes of the state. A specialised museum dedicated to the Great Parmar King Raja Bhoj will also be set up at the museum.
Key highlights of the partnership:
The Madhya Pradesh Tourism Experience Centers will utilise virtual and augmented reality, along with interactive activities like 3D experiences and treasure hunts, to educate and entertain children about the state’s tourist attractions.This initiative is designed to foster a lifelong connection between young visitors and Madhya Pradesh, encouraging them to explore and appreciate the state’s heritage and natural beauty. By targeting the younger generation, Madhya Pradesh Tourism aims to boost future tourist numbers and promote its cultural and natural heritage on a larger scale.
This collaboration between KidZania and Madhya Pradesh Tourism is poised to set a new standard in experiential learning and tourism promotion, offering a unique blend of entertainment and education that will captivate children and families alike.
