El Nacho Tortilla Chips have been announced by the Alpine Tortilla Company as a Luchador-inspired snack product that will bring a touch of fun to the snacking experience.
The product features the brand’s high-quality tortilla snack made with non-GMO and gluten-free ingredients, which come packaged in packets covered in wrestling-inspired branding. This gives the product a fun, character-driven storyline thanks to fictional characters that have been made up to correspond to each of the different flavors. This includes Diablo’s Sweet Heat and Ms. Mango’s Hot Honey & Lime.
El Nacho Tortilla Chips aim to push past the competition and help grab the attention of consumers in the snack aisle thanks to its distinct branding approach that can be easily differentiated from the competition.
Image Credit: Alpine Tortilla Company