Circle K and PepsiCo have announced a partnership for the summer months to provide consumers with a new refreshment to try out on their next visit. The limited-edition Gatorade Lightning Blast will only be available at Circle K locations and will help to catch the attention of shoppers thanks to its signature branding aesthetic.
The retailer is also offering its Froster and Polar Pop refreshments in any size for just $0.79 from May through August, which is expected to bring in additional interest this summer. The deal can be made even better for Circle K Inner Circle free membership program members who can enjoy the same deal for $0.69.
The various offerings from Circle K and PepsiCo comes as part of the retailer’s push to maintain its moniker as America’s Thirst Stop.