Lakmé partners with Perfect Corp to launch virtual beauty tools

Beauty and skincare brand Lakmé has joined forces with artificial intelligence and augmented reality beauty and fashion technology provider Perfect Corp to launch a personalised virtual makeover experience for its ‘MultiSlayer Sticks’.

“The House of Lakmé has always been a trendsetter,” said Lakmé’s vice president Sunanda Khaitan in a press release. “This time around as we debut an innovation in beauty tech with DefineU, we are aiming to change the way consumers approach beauty, by creating high performance and effective solutions. Complemented by our game changing Lakmé MultiSlayer Sticks, one can now participate in a comprehensive beauty experience at the intersection of product and technology to express themselves. We have engaged Perfect Corp’s state-of-the-art AR and AI technologies to bring this to life.”
 
The collaboration aims to harness technology to revolutionise beauty, according to Lakmé. Online shoppers can now virtually try out Lakmé’s MultiSlayer Sticks with the DefineU tool which scans the individual’s face to identify their unique face shape and recommends a makeup look for them based on their features. Shoppers can also virtually try on products using the tool.
 
“We’re thrilled to partner with Lakmé, one of the most iconic and loved brands to help enable a personalised, seamless, customer-centric shopping experience for users,” said Perfect Corp’s India country head Tanuj Mishra. “Leveraging the power of AR, we’ve created DefineU, a groundbreaking virtual try-on tool. This collaboration brings cutting-edge technology to the forefront, empowering consumers with a beauty experience that surpasses expectations and sets new standards in the industry.”