US celebrity Kylie Jenner’s makeup brand Kylie Cosmetics held a launch event at multi-brand beauty store Sephora in New Delhi’s Nexus Select Citywalk mall to launch its products in the metro with House of Beauty, Quest Retail, and Coty.
“Check out our epic Kylie Cosmetics launch in Delhi,” announced Quest Retail Private Limited on Linkedin. “After the grand Mumbai launch, we brought a touch of Kylie magic to Delhi’s favourite mall, Nexus Select Citywalk, for the launch of Kylie Cosmetics! ️Our gorgeous Kylie Cosmetics pop-up was housed in the central atrium that was buzzing with beauty media, creators, partners and industry colleagues.”
The launch event also featured a Kylie Cosmetics masterclass led by Quest Retail’s senior brand trainer Hitesh Dewett, who showed attendees makeup application techniques for achieving Kylie Jenner’s classic makeup looks. Guests browsed the brand’s latest cosmetics launches and swatched products as they were able to make personalised Power Plush Foundations to take home. An all pink menu of refreshments was also available for guests to stay hydrated.
“Behind the scenes, Stanley Communications was thrilled to curate the guest list, enhancing the ambiance and celebrating the essence of Kylie Cosmetics,” announced Stanley Communications on Facebook. “From coordinating with esteemed guests, every
detail was carefully curated to perfection.”
Kylie Cosmetics launched in the Indian market as part of a partnership with House of Beauty last month. The brand was founded in the US in November 2015 and became known for its lip kits, designed to help the wearer achieve Jenner’s signature look. Kylie Cosmetics has since expanded internationally and today retails in over 50 countries worldwide. The brand describes its products as clean and vegan.
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