KIND Snacks (KIND) announced the appointment of Jon Craig as chief financial officer of KIND North America. He will report to Daniel Calderoni, CEO of KIND North America. Craig brings more than 15 years of global business and finance experience, including leading finance divisions across various Mars portfolios. Craig succeeds the role from Kaj van den Kieboom, who now serves as Global CFO of Mars Health & Wellness.
As CFO, Craig will use his depth of experience and will bring a fresh perspective to drive strategic and operational decisions to lead the next chapter of the KIND business.
Most recently, Craig served as supply finance director for Mars Wrigley Europe, CEAB and Turkey, where he was the lead business partner across the supply chain leadership team, commercial, and R&D functions. Previously, Craig worked in Mars Multisales where he was CFO for both the East Mediterranean and Italy units. During his time, he was instrumental in building the business, playing a pivotal role in introducing new routes to market and supporting the growth agenda and portfolio expansion of Chocolate & Petcare.
Craig’s experience across multiple markets underlines his ability to take a multicultural view, as well as his expertise in building teams and developing talent. Craig will guide KIND’s financial and business strategy to support the company’s long-term growth objectives to advance the brand’s mission of crafting snacks that taste good, feel good and do good.