Kazo holds floral fashion show in Indore

Womenswear brand Kazo held a fashion show in Indore to launch its ‘Flower Power’ campaign in the city. Models walked through one of the city’s largest malls carrying oversized bags of flowers to debut the label’s latest western wear collection in a theatrical way.

“The ‘Flower Power Campaign’ by Kazo is a heartfelt celebration of modern women- those who embrace their unique spirit and blaze their own trails,” said Kazo’s creative director Divya Aggarwal in a press release. “Through our on-ground activations, we aim to offer moments of joy and tokens of appreciation that make every woman feel valued and empowered. We have already received accolades for our innovation and are expanding nationwide. This initiative is about celebrating the multifaceted woman and ensuring that she feels valued and empowered every time she walks through our doors. True style isn’t just about what you wear; it’s about how you feel when you wear it.”
 
The brand has brought its ‘Flower Power’ campaign to Mumbai, Delhi, Punjab, and Kolkata to engage with new customers and raise brand awareness. The collection is inspired by the modern woman and uses floral prints for floaty dresses, matching sets, and smart casual wear.
 
Deepak Aggarwal launched Kazo Fashion Private Limited in July 2007 in New Delhi with the aim of redefining fast fashion. The brand caters to diverse consumer demographics and aims to offer affordable fashion which blends current trends and sophistication, according to the label.