Jaypore opens at Gurugram’s Ambience Mall

Craft focused fashion and lifestyle business Jaypore has launched a new brick-and-mortar store in Gurugram to connect with shoppers across Haryana. Located inside the city’s Ambience Mall, the store houses clothing, jewellery, and accessories.

“Calling all craft enthusiasts in our new address,” announced Jaypore on Facebook. “We have opened our doors at Ambience Mall, Gurugram. Our newest store is a celebration of the union of crafts, arts, and traditions. Studded with crafts and craft-inspired finds, each corner tells tales of century-old traditions and celebrations. Discover your calling in celebrated handloom tales, jewellery, accessories and explore home decor with centuries-old craft nuances.”
 
The store is located on the second floor of the mall at Ambience Island in DLF Phase 3. Along with fashion related goods, the outlet houses a wide range of home décor and home textiles made with traditional craft techniques.
 
Jaypore joins brands including Ajmal Perfumes, Aldo, Being Human, Adidas, Dune, Hugo Boss, Crocs, and Hidesign among others in the expansive mall. Jaypore has opened a number of new stores recently including in Hyderabad and Mumbai.
 
Along with its new store, Jaypore has also launched a new clothing collection named ‘Soot’, the brand announced on Instagram. The relaxed, summer line is made from handloom cotton textiles woven by craft clusters from Rajasthan.