Japan visitors exceed 3 million for 2nd straight month, tourism agency says, ET TravelWorld


Japan welcomed more than 3 million visitors for a second straight month in April, official data showed on Wednesday, setting the stage for a potential record year for tourism.

The number of foreign visitors for business and leisure was 3.04 million last month, edging down from the monthly record of 3.08 million achieved in March, data from the Japan National Tourism Organization (JNTO) showed.

Arrivals in April were up 56 per cent from the prior year and 4 per cent higher than in 2019, before the COVID-19 pandemic shut global borders. Visitors from France, Italy, and the Middle East rose to record levels in April for any single month.

The yen’s slide to a 34-year low has made Japan a bargain destination for foreign visitors, with arrivals set to blow past the annual record of 31.9 million seen in 2019.

While the surge in arrivals is good news for Japan’s economy, it has caused frictions with locals. Complaints of litter and illegal parking caused local officials to erect a barrier this month to block a popular photo spot of Japan’s iconic Mt. Fuji.

Trail restrictions and a new 2,000 yen ( USD 12.79) fee will go into effect for Mt. Fuji climbers this summer after a rise in pollution and accidents during last year’s hiking season.

Japan to introduce online booking for Mount Fuji trail

To ease congestion on the Yoshida Trail, the preferred route for most hikers, the Yamanashi region is planning to cap daily entries to 4,000 people, who will be charged USD 13 each. But to address some climbers’ fears that they will be rejected once the daily limit is reached, this year online bookings will also be introduced for the first time.

Visitors from Mainland China, Japan’s biggest tourist market before the pandemic, exceeded 500,000 in April for the first time since January 2020 but were still 27 per cent below the level in 2019.

  • Published On May 16, 2024 at 12:54 PM IST

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