Indiva Marketing has been appointed by The Happy Valley Adventure Bureau (HVAB) as its official representative to boost leisure tourism, awareness, and visibility in India for Centre County, Pennsylvania. The HVAB, the official destination marketing organization for Centre County, aims to attract Indian travellers to the picturesque region known as Happy Valley.
Indiva Marketing will spearhead sales, marketing, communications, and media relations efforts to position Happy Valley as a premier travel destination. Located centrally in Pennsylvania, Happy Valley is home to the main campus of Penn State University and comprises key areas such as State College Borough, and the townships of College, Harris, Patton, and Ferguson. Historic Bellefonte, Boalsburg, Millheim, Aaronsburg, Centre Hall, and Philipsburg add to the region’s charm. Happy Valley’s strategic location offers convenient access to major cities like New York City, Philadelphia, and Washington, DC.
Fritz Smith, President and CEO of The Happy Valley Adventure Bureau, expressed enthusiasm about the partnership, “We are delighted to announce Indiva Marketing as our representative in India to promote tourism to Happy Valley. We look forward to welcoming travelers from India to explore our scenic valleys, agricultural corridors, and abundant outdoor recreation in our six state parks and forests. Visitors can also enjoy our authentic farm-to-table cuisine and tour Penn State University.”
This Quantum class ship, known for its array of thrilling experiences, will offer Indian travellers the chance to explore stunning destinations across Asia, including Indonesia, Malaysia, and Thailand, on 3- to 8-night getaways. This new season of cruises from Royal Caribbean is set to offer Indian travellers a unique and thrilling way to explore some of Asia’s most beautiful destinations.
Happy Valley offers a myriad of attractions for travellers:
– Penn State University: Visitors can explore the new Palmer Museum of Art and the Penn State Arboretum. Sports enthusiasts can experience the excitement at Beaver Stadium, home to the Penn State Nittany Lions football team.
– Discovery Space: A venue offering interactive exhibits focused on children’s science exploration.
– Outdoor Adventures: Scenic hiking and biking trails in Rothrock State Forest, two show caves in Centre County, and excellent fly fishing spots.
– Golfing: Numerous golf courses provide relaxing outdoor activities.Beate Mauder Kakkar, Managing Director of Indiva Marketing, shared her optimism, “We are thrilled to promote Happy Valley to our trade and media partners in India. By combining urban stays with nature experiences and emphasising fly-drive programs, we believe our initiatives will attract a growing number of visitors to this beautiful destination.”
This collaboration aims to highlight Happy Valley’s unique blend of natural beauty, cultural heritage, and educational opportunities, making it a compelling destination for Indian travellers.
