How to shape gut feelings in product presentations



In 1984, Steve Jobs introduced the first Macintosh to the world. It sounds second nature now, but if you look at the video, you will see the foundations for the spectacle that Apple has accustomed us to witness every time the company introduces a new product — whether that is the iPod, the iPhone, or Apple Vision Pro.

The stage — which resembles more a Broadway show than a tech presentation — and the captivating music are set in a way that makes us want to see more, learn more, and, potentially, buy. There’s a reason for this — charts and figures alone rarely persuade on their own. Whatever information we perceive, we do so through the prism of emotions.

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