The Union Ministry of Tourism is participating in IMEX, Frankfurt from 14th-16th May 2024 to showcase India as a leading MICE (meetings, incentives, conferences and exhibitions tourism) destination to the global market.
IMEX is a hub for the global events industry, which offers a valuable and lucrative opportunity for professionals to enhance businesses and gain invaluable insights.
The Ministry has identified MICE as a niche sector to address the issue of seasonality and showcase India as a 365-day destination.
During India’s G20 Presidency, over 200 meetings were convened in 56 cities nationwide, resulting in increased tourism both domestically and internationally.
This achievement follows a record-breaking year in 2023 when Dubai received 17.15 million international visitors, solidifying its position as a preferred choice for business and leisure travellers. Dubai’s hotels also reported robust performance, with an average occupancy rate of 83 per cent in Q1 2024 and increased revenues across various segments.
This platform effectively spotlighted India’s robust MICE infrastructure and its rich cultural and natural heritage on a global scale.Following this momentum, the Ministry of Tourism is working to position India as a premier global hub for MICE activities.
Huge progress has been made in internal connectivity by air and roads, ease of travelling within the country and opening up new infrastructural facilities for organising conferences and conventions as a result of which India is poised to be a leading destination.
India is positioned at the 9th rank in the ICCA (International Congress and Convention Association) ranking of countries in the Asia Pacific region, in 2022.
