McVitie’s Gold Digestives have been unveiled by pladis in the UK as a new version of the brand’s signature biscuits that leverage the popularity of the McVitie’s Gold Bars. The cookies boast a classic golden-baked digestive biscuit as the base along with the flavor of golden caramel chocolate for a touch of additional creamy sweetness. The biscuits have a limited-edition profile and will hit store shelves in the UK at Sainsbury’s on July 7 ahead of a wider launch into additional grocery, convenience and wholesale stores in mid-July starting at £1.89 per pack.
Marketing Director for McVitie’s at pladis UK&I James King commented on the McVitie’s Gold Digestives saying, “McVitie’s Gold Digestives have been created with the latest flavour trends in mind to unlock another golden sales opportunity for retailers. You only have to look at other snacking categories to see the further scope for growth when it comes to the gold flavour trend. Take gold confectionery, which continues to grow in popularity. So, who better to bring this to biscuits than the nation’s number one?”