Go Colors’ Go Fashion signs franchise agreement with Apparel Group for GCC expansion

Womenswear brand Go Colors’ parent company Go Fashion has signed a franchise agreement with global retail giant Apparel Group to expand its brand in the UAE and Saudi Arabia over the coming five years.

“We are delighted to announce Apparel Group’s strategic franchise agreement with Go Colors to expand women’s fashion in the GCC, aligning with our commitment to bring diverse and high-quality products to our customers,” announced Apparel Group on Linkedin.
 
The franchise agreement will run for five years until May 14, 2029, Business Standard reported. The Franchise rights will be subject to the terms and conditions as agreed upon in the Franchise Agreement dated May 14, 2024. The partnership will kick off with Apparel Group launching 13 new stores for Go Colors, spread across Saudi Arabia and the UAE.
 
Go Fashion runs the womenswear brand Go Colors. The label specialises in colourful bottom wear including leggings, trousers, palazzos and more and retails from its dedicated e-commerce store and outlets across India. 
 
Go Colors recently launched a new line of Ikat textile bottom wear, the label announced on Facebook. The collection is designed for relaxed summer days and features colour ways including pink and blue among others.