Tommy Hilfiger’s Spring 2024 campaign features Kendall Jenner alongside five of her friends. The concept and images of this year’s marketing strategy aim to embrace and embody the essence of Los Angeles under its “endless blue skies.” The campaign captures Kendall’s genuine warmth through a lens of red, white, and blue, symbolizing the brand’s classic American aesthetic.
Kendall expresses her excitement to be part of Tommy Hilfiger’s Spring 2024 campaign: “Tommy makes great classics, reimagined for today. Each year he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so excited to be a part of his journey of modernizing the idea of Classic American Cool in this celebration of friendship.”
The collection reimagines sporty spirit with refreshed silhouettes and elevated fabrications of chinos, Oxford shirts, and the classic trench coat.
Image Credit: Tommy Hilfiger