Mountain House, a leading brand in freeze-dried meals for outdoor adventures, has announced its comprehensive rebrand across all marketing channels. This refresh includes new packaging featuring a great-taste guarantee, the introduction of two new flavors – Chicken Tikka Masala and Kung Pao Chicken – to cater to evolving comfort food preferences, and a national advertising campaign titled ‘Adventure Made Delicious.’
The campaign and rebrand aim to introduce Mountain House to a new generation of outdoor enthusiasts. Backed by a Taste Guarantee, the brand’s new identity and package design seek to demystify the freeze-dried meal category and attract shoppers with appetizing food photography and clear product information. With a presence in various retailers nationwide and online, Mountain House continues its legacy of providing delicious, convenient, and reliable meal options for outdoor adventures since 1969.
Image Credit: Mountain House