For the 2024 holiday season, D’USSÉ cognac is launching the D’USSÉ VSOP Holiday Gift Box with its first major tech experience, The Set, in collaboration with GRAMMY Award-winning producer Hit-Boy.
Every D’USSÉ VSOP Holiday Gift Box includes a scannable QR code that directs discerning drinkers to choose from one of three holiday cocktails on a menu, and each choice is matched to a different augmented reality DJ performance from Hit-Boy. As users switch between cocktails, the AR version of Hit-Boy will switch up the setlist and the music curated to match the experience of their current selection.
Later this year, D’USSÉ’s partnership with Hit-Boy will wrap up at Miami Art Basel with an exclusive gathering for tastemakers in art, music and culture that brings elements of the AR experience—music and cocktails—to the real world.