Beauty and fragrance business Coty has launched Adidas Sports fragrances in the Indian market in collaboration with distributor Beauty Concepts Private Limited. The new line offers a revamped product range and will launch across India with a variety of multi-brand retailers.
“We are thrilled to bring the Adidas Sports Fragrances to India, offering consumers a unique olfactory experience that complements their active lifestyles,” said Coty India’s business development director Rizwan Mulla in a press release. “With this new range, we aim to inspire and empower individuals to embrace movement, wellness, and self-expression.”
Adidas Sports Fragrances are designed for shoppers who embrace an active lifestyle, according to the brand. The brand’s collection features eau de toilettes made for body care, deodorants, and shower gels with vegan formulations housed in recyclable packaging, as part of Adidas Sports’ increased commitment to sustainability.
The launch also further expands Coty’s presence in the Indian market, according to the business. Coty aims to harness this launch to further its aim of promoting self expression.
Coty Inc was established in Paris, France in 1904 and today runs a wide range of brands across categories including fragrance, colour cosmetics, skincare, and body care. The business retails both premium and mass market brands in over 125 countries worldwide.
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