After Dakar, Paris and Manchester, Chanel has chosen China to present its next Métiers d’art collection. In a brief press release, the Parisian fashion house simply states that it “will unveil its Métiers d’art 2024/25 collection at a fashion show to be held on Tuesday December 3 2024 in Hangzhou, mainland China.” Deprived of its creative director Virginie Viard since June, the label has not said who will be designing the collection.
The label reminds us that “created in 2002, the Métiers d’art collection, unique to Chanel, honours the exceptional skills of the artisans of the Maisons d’Art each year, and since 2021 it has been housed at 19M, Chanel’s creation and transmission centre for Métiers d’art in Paris.”
Virginie Viard presented her latest Métiers d’art collection in Manchester, UK, last December to celebrate the house’s links with the country, but also for the inspiration, music, culture and energy that the city exudes.
The choice of China seems to be motivated more by commercial reasons. The luxury labels are stepping up their events in this market, which remains crucial despite the slowdown it has experienced for luxury goods since the Covid crisis. Located 200 kilometres south of Shanghai, Hangzhou is one of the top ten cities for luxury goods after Beijing and Shanghai.
Just before unveiling its Métiers d’art collection in Hangzhou, Chanel has already scheduled another show, this time in Hong Kong. Just one month before, on November 5, it plans to present its Cruise 2024/25 collection.
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