The coffee is being launched as an all day menu item alongside its hot coffee blend, which are both positioned to help the brand foray into the premium coffee market. The coffee can be ordered black or with your choice of Caramel, Vanilla or Mocha flavors. The coffee is crafted with a 100% Arabica bean blend for a balanced yet flavorful taste in every sip.
Senior Vice President and Chief Marketing Officer Scott Huller spoke on the new Whataburger Iced Coffee saying, “Our customers wanted iced coffee, so we took the opportunity to elevate our entire coffee lineup. We sourced beans from the coffee belts of Central and South America, and our menu team spent significant time researching and testing new recipes. The result is a premium, proprietary blend with the quality our Guests expect to fuel them 24/7. And with the addition of Vanilla, Mocha and Caramel flavors, you can customize your coffee to have it ‘just like you like it.’”
Image Credit: Whataburger