White Claw teamed up with Grammy award-winning artist T-Pain to debut the first-of-its-kind tech-enabled CLAW Cooler with built-in sensors to detect when a supply of White Claw is low. Automatically, the smart bottomless cooler can help with placing an order for more White Claw. DoorDash is separately offering a $0 delivery fee on certain alcohol products during the July 4th holiday season, including White Claw, making the CLAW Cooler even more handy to have during backyard barbecues and other warm-weather gatherings.
The CLAW Cooler is an extension of White Claw’s Grab Life by the Claw initiative inspiring people to make more meaningful connections. This bottomless smart cooler equipped with built-in sensors promises to help drinkers maximize time with friends in the summer.