Belgian Boys, a women-led company known for sparking moments of joy in people’s lives with European-inspired foods, announced the launch of two new refrigerated breakfast products: Griddle Pancakes and Bite-sized Belgian Chocolate Chip Pancakes. Both items are now available at select Target locations nationwide with additional retailer partnerships in the works.
“Our original mini pancakes are a massive hit with my kids. They love dipping them in chocolate we get from home in Belgium. So, adding Belgian chocolate chips to our bite-sized pancakes was only natural—and you can really taste the richness and quality of our chocolate baked right in.” — Anouck Gotli, CEO, Belgian Boys
Belgian Boys strives to support families by making their morning routine as stress-free as possible. The addition of these two new items is building on Belgian Boys’ core assortment of breakfast offerings: Belgian Waffles, Crepes, and Bite-Sized Pancakes, which were designed to be quick, mess-free, and snackable. Always in colorful packaging and without GMOs, artificial flavors or preservatives.
Griddle Pancakes is a long-requested addition to the Belgian Boys lineup. This European version of a traditional “American-style” pancake is fits alongside Belgian Boys Belgian Waffles, Crepes, and Bite-sized Pancakes. They are convenient too; these pancakes are heated in just about one minute in the toaster, stovetop, or microwave.
Bite-sized Belgian Chocolate Chip Pancakes is building off of Belgian Boys’ best-selling breakfast item: the Original Bite-sized Pancakes—a family favorite for breakfast and lunch boxes.